RollWorks, a division of NextRoll, today announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks’ account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks’ growing roster of market-leading technology partners across email signature engagement, web personalization, and data segmentation to provide a broad solution for marketing and sales teams to execute and measure account-based programs.

“RollWorks recently announced our technology partner ecosystem with the goal of providing a broad set of robust, best in class solutions that help marketers of all sizes achieve their critical goals with more efficiency and ROI,” said Mike Stocker, VP of Partnerships at RollWorks. “As a leading sending solution, Sendoso is an ideal partner to give marketers the ability to run highly targeted, multi-channel campaigns with unified messaging across touchpoints.”

Sendoso allows marketers to connect with their customers and drive engagement through personalized gifts, branded swag, eGifts, Cameos, virtual experiences, and more. Using RollWorks’ account data and machine learning, B2B marketers can identify and prioritize target accounts, and add direct mail and gifting to their digital ads and sales outreach for truly coordinated multi-channel campaigns at scale. By sending memorable experiences to key decision makers, marketing and sales teams can measurably increase deal velocity and shorten sales cycles.

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“Sendoso and RollWorks are both focused on giving revenue-driving teams the ability to engage with their customers in a personalized and scalable way,” said Braydan Young, Chief Alliance Officer and Co-Founder at Sendoso. “This integration allows us to leverage RollWorks’ people and account-based data to drive unified customer messaging across channels and improve efficiency and ROI. We look forward to our partnership with RollWorks to help B2B marketers turn their data into meaningful action and drive revenue.”