ScanmarQED has acquired Roivenue, a cloud-based digital data integration and marketing attribution platform. The acquisition will improve ScanmarQED’s standing as a one-stop shop for marketing analytics solutions in North America and Europe.
The AI-based technology from Roivenue will enhance the current marketing mix modelling capabilities of ScanmarQED. The combined company provides the most complete set of marketing data and analysis tools available on the market, with offices in the Netherlands, the UK, the US, and the Czech Republic.
“The acquisition is part of ScanmarQED’s strategy to deepen its product offering, allowing the company to provide the most comprehensive and actionable marketing insights,” Marcel Van der Kooi says in reference to the acquisition.
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Read More: ScanmarQED acquires Roivenue
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