Precisely has launched PSYTE US geodemographic segmentation data product, designed to provide an easy-to-understand classification of customers in target geographies.
This product will help businesses deepen customer relationships by providing personalized services and saving time and money with more accurate audience targeting. It will also fuel the ability to make smart decisions by uncovering greater levels of context from audience insights.
The dataset is integrated with PreciselyID, which helps link tagged addresses with a data enrichment portfolio, unlocking additional value.
The new dataset from Precisely provides geodemographic segmentation data to help businesses improve their efficiencies, lower their costs, and save time.
The data provides insights on socio-economic and behavioral characteristics, which can increase customer engagement and loyalty. The Precisely dataset supports a wide variety of critical uses for organizations.