Parse.ly has launched Parse.ly conversions solutions that will assist marketers in facing the challenges related to content marketing attribution. It enables users to assign credit to content by selecting different attribution models. With the latest release, Parse.ly conversion also includes labels that can be applied to categorize conversion actions.
Moreover, the new release comprises a conversions report that offers insights on which content converts the most readers. It shows how users engage with a brand’s content and provide an overview of all conversions with a detailed breakdown of its content performance.
There are three types of conversion reports viz, last touch, linear, and pages. Brands can select the report as per their campaign requirement or strategy.