The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skillset. For example, in order to achieve effective audience segmentation, marketers would be required to create different filters that correspond with an existing database or apply complex queries for particular audience groups. These set-ups can be difficult to build without the help of technical experts.
But with the DESelect add-on, fully integrated into the Salesforce Marketing Cloud platform, marketers can utilize any of their data sources and relate them to each other. With plug-and-play functionality, there’s no need for complex set-ups: Marketers have full access to the software within minutes after installation. The filtering options enable them to choose any criteria that are powered by the available data. The add-on’s flexibility also enables marketers to be more accurate by excluding customers who may have already been targeted recently with a few clicks. Without any need for imports and exports, marketers can preview their targeted customers and launch a campaign immediately.
As delivering a more personalized customer experience becomes the new norm, marketers have a chance to focus on what really matters, whilst avoiding wasting time on writing SQL queries or updating Excel tables. DESelect’s solution aims to empower marketing teams globally to do more with less time spent on technicalities. The company has already achieved success with customers like Cambridge University Press and Practising Law Institute and has engaged in partnerships with organizations including 4C Consulting, the largest independent pan-European Salesforce Platinum Partner.
“According to our research, up to 40% of marketing time is spent on preparing data for campaigns. And what’s more: Marketers often need to rely on technical skills are in the organization, which prolongs campaign cycles by days – if not weeks,” says Anthony Lamot, CEO of DESelect. “Using DESelect, marketers can cut their segmentation time in half. Our goal is to make segmentation in Salesforce Marketing Cloud easy and put it back in the hands of marketers.”