Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as Country Manager. The company plans to expand across the region, which is forecasted to reach USD 33.3 billion by 2025, representing 20% of the Asia Pacific digital ad pie and 40% in emerging markets like Indonesia.
To deliver a premium online video marketplace, the company is working with leading Indonesian publishers. These include Indonesia’s largest publishing conglomerates such as Kapanlagi Youniverse (KLY), Vidio, with over 40 million monthly active users (MAU), WeTV, and a few more. The company plans to enter Thailand and Philippines in the longer term.
Read More: Martechseries.com
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