H-E-B, consistently rated one of the top grocery retailers in the US, and STRATACACHE, leaders in marketing technology and in-store customer experiences, today announced an expansion of a successful multi-year innovation partnership, focusing on delivering new actionable data and insights to create an even greater customer shopping experience.

H-E-B continuously seeks improvement to the customer shopping experience. Using sensor-based insights gathered from STRATACACHE’s Walkbase solution, H-E-B gains a richer understanding of the service level in their stores and will use the actionable data to advance many aspects of the in-store shopping experience. With the expansion of the existing Walkbase advanced solution, H-E-B will gain an even richer understanding of how to better serve their customers.

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“STRATACACHE has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions,” said Paul Tepfenhart, Senior Vice President of Omnichannel Commerce & Emerging Technology at H-E-B. “At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with STRATACACHE moves us forward on this mission.”

“H-E-B is a great retail partner to bring STRATACACHE’s customer insights solutions to stores. Well known for a laser focus on delivering the best customer experiences, H-E-B has made continuous investments in technology that directly optimize their customers’ journey, making it more relevant and more efficient,” said Chris Riegel, CEO of STRATACACHE. “We have built a strong partnership over several years, and now H-E-B has new customer insights to better serve their customers.”