Optimove, the Customer-Led Marketing Platform, has announced new integrations with the social networks TikTok and Snapchat. The integrations broaden the scope and capabilities of clients’ digital advertising, enabling brands to use customer data to develop more potent audiences and tailored messages.
TikTok and Snapchat are now part of Optimove’s extensive advertising network, which also includes Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp. According to the company, the new features will complement current ones that enable brands to deploy a comprehensive multichannel strategy by managing their email marketing, mobile marketing, web personalization, and direct mail campaigns via Optimove.
With the help of these new capabilities, brands can now take a more customer-focused approach to marketing, putting the target market at the center of all business decisions.
Read More Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
For more such updates follow us on Google News TalkCMO News.
