The Customer-led marketing platform, Optimove, has announced new advancements to its AI-powered suite, OptiGenie, at its annual user conference. The latest advancements include extended Generative AI insights, Self-Optimizing Streams, and OptiLive.
Other new features include WhatsApp Integration and Self-Service Data Ingestion. It empowers marketers to boost customer engagement and drive business growth. These enhancements are designed to provide marketers with cutting-edge tools and technologies to deliver outstanding customer experiences and drive business growth.
OneTrust has also partnered with Adobe to offer OneTrust Universal Consent and Preference Management with the Adobe Real-Time Customer Data Platform. This allows marketers to accelerate first-party data strategies and thrive without third-party cookies.
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