OneTrust has partnered with Adobe to offer OneTrust Universal Consent and Preference Management (UCPM) with the Adobe Real-Time Customer Data Platform (CDP). The partnership will allow marketers to navigate changes in capturing, accessing, and activating data while meeting consumer demand for heightened personalization.
The joint capabilities of OneTrust and Adobe pave the way for brands to excel in changing how they connect with customers and respect their preferences while achieving a higher marketing ROI.
Read more – OneTrust Powers Privacy-First, Personalized Experiences with Adobe Real-Time Customer Data Platform
Check Out The New TalkCMO Podcast. For more such updates follow us on Google News TalkCMO News.
