MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention.
According to MGID, the new interactive media format will let users interact with advertisements by dragging and tapping the screen to reveal different angles of an image and additional content. According to the company, the interactive rich media format will let users interact with advertisements by dragging and tapping the screen to reveal different angles of an image and additional content.
The company said that the new format will make it easier for publishers, advertisers, and consumers to interact with creative in a more meaningful and fruitful way.
Read More: MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement
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