The Sitel Group®  world leader in products and solutions to improve the customer experience announced today that it will hire 11,000 people in 2021 to meet the needs of rapidly growing customers in Colombia . In addition, the multinational enters the Barranquilla market with the opening of a new office model called MAXhub.

Designed as a collaborative workspace, MAXhub will be dedicated to the collaboration, training and development of employees under a novel concept specially designed to promote the commitment of its associates. Each employee will have access to new common areas, equipped training areas, computers and relaxation spaces where they can share with other members of the company.

After successfully transitioning more than 85% of its operations under the virtual Sitel at Home ™ model during the COVID-19 crisis and with around 5,000 associates currently working from home, Sitel® Colombia is preparing to hire to more people in the region taking advantage of this new work model of MAXhub.

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“As a result of the strength and flexibility created thanks to the virtual modality and the high demand for work from home, we continue to experience rapid growth in the country by adding new world-class clients to our portfolio of brands,” said Eduardo Endo , Vice President of Operations for Sitel Colombia. “The opening of MAXhub in Barranquilla represents our continuous commitment to creating jobs and career opportunities in the country, where we can support our growing network of collaborators from home with tools and resources to stay connected and meet the objectives of business growth “.

The MAXhub, in Barranquilla, is scheduled to launch at the end of the first quarter of 2021; will offer an innovative space where associates can work, learn, grow and connect. The area will have 1,500 square feet of co-working space, gym, cafeteria, library and training rooms dedicated to Sitel Colombia’s English improvement program, MAX English.

“After hiring more than 5,000 associates in 2020 to support the incredible growth of world-class clients in Colombia , we project to hire an additional 11,000 full-time and part-time associates in 2021, a 50% increase from 2020,” he said Mike Small , CEO – Americas, Sitel Group. “By leveraging our MAXhub model and Sitel at Home’s flexible capabilities we create career opportunities and expand our reach into new regional markets.”

As a physical extension of Sitel MAX (My Associate Experience), MAXhub is designed to provide a consistent and connected experience for all employees, whether they are working from the offices or working from home