Meta’s looking to help advertisers reach more prospective shoppers this holiday season with the launch of Advantage+ shopping campaigns, which largely rely on automation to find the right audiences for your ads, as opposed to intricate, manual targeting.
According to Meta, “advertisers can now more quickly and efficiently create up to 150 creative combinations at once by setting up a single Advantage+ shopping campaign, rather than manually testing many campaigns and parsing through separate targeting, creative, placements, and budget setups.”
The Advantage suite, which Meta first unveiled in March, includes Advantage+ Shopping campaigns
Read More: Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance
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