Lytics, a next generation customer data platform (CDP), has announced the launch of Conductor, the centerpiece of Lytics Composable CDP. Conductor is a Customer Data Infrastructure (CDI) product that connects and unifies customer data to improve results across the marketing and data stack, lower costs, and increase ROI.
According to Lytics, with Conductor businesses will be able to gather and manage customer data, manage identity, and create unified profiles that can be used for activation.
A clean, standardized data set for analytics and modeling is delivered by Conductor in minutes, rounding out the enterprise data stack and making it available for use throughout the entire organization.
Read More: Lytics Debuts Conductor to Empower Businesses to Unify and Activate Customer Data
For more such updates follow us on Google News TalkCMO News.
