In order to improve user audience targeting, LinkedIn has announced the addition of over 120 new Product interest options as well as a number of new Service interest attributes.
Due to the enormous increase in Page interactions, LinkedIn has added a new set of audience targeting qualifiers, giving users of the app more ways to drill down to particular audiences. Additionally, LinkedIn and Nielsen recently collaborated on a study to determine the most effective B2C brand advertising strategies.
According to the study, which examined 144 campaigns, B2C campaigns on LinkedIn are most effective when they emphasize aspiration, innovation, and loyalty. By better connecting with its audience and their needs, according to LinkedIn, focusing on these factors will help generate better results.
Read More: LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns
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