Klarna, the buy now-pay later platform, has launched a new Klarna Creator app for retailers and influencers to collaborate on brand campaigns and track earnings, performance, and sales.
This is in response to the increasing influence of content creators on consumers’ online shopping behaviors. Over 500,000 vetted creators have access to top brands and retailers thanks to Klarna’s creator platform. Using the app, retailers can send a creator a direct message and send them products in exchange for content.
The app also includes a tracking feature for tracking commissions and sales. For desktops, iOS and Android devices, the new creator tool is accessible. Separately, the business unveiled updates and new features for its U.S.-ready Klarna platform.
Read More: Klarna launches new creator features and shoppable video
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