According to details shared with Marketing Dive, Kind has launched a series of digital activations to promote its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California.
Along with a designated landing page where consumers can follow the initiative through long-form video and virtual reality (VR) experiences, activations include a partnership with Snapchat for an augmented reality (AR) lens promoting regenerative agriculture.
The project is the latest initiative by the brand to use education and the environment to attract customers and represents a further commitment by Kind to source its ingredients sustainably.
Read More: Kind promotes sustainability with Snapchat tie-up, VR experience
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