Snap has landed a new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands.
According to the retailer, brands like Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar, and others will be made available for virtual try-on to Snapchat’s 363 million daily active users through the new partnership between Amazon Fashion and the maker of the social app. Numerous new Shopping Lenses in categories like sunglasses, reading glasses, and seasonal glasses will be made available as part of the launch.
Amazon also mentions that, although these products won’t be AR-enabled, Snapchat users will now be able to browse thousands of eyewear items in the Amazon Fashion “store” tab on its profile.
Read More: Snap and Amazon partner on AR shopping in the Snapchat app, initially for eyewear
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