Taboola, the discovery platform provider, has recently announced its long-term strategic partnership with Kendago, the digital advertising agency. With this partnership, both companies can support brands to capitalize on artificial intelligence and machine learning – reaching consumers at scale and enhancing brand awareness and acquisition goals.
Kendago used data insights from Taboola of more than 1.4 billion to build its acquisition models. Besides, it plans to develop new methodologies for campaign management.
Kendago and Taboola had been working together for a long time now – while delivering end-to-end support for marketing and creativity. Rafi Magen, CEO at Kendago, mentioned – “Working together with our internal teams enables us not only to scale campaigns but also to maintain this large scale for very long periods of time.”
Source: MarTechSeries
