In a recently published video clip, Instagram Chief Adam Mosseri said that the social media platform will be focused on two key themes in 2022 – ‘Video and Control’.
Instagram , which was once the leading platform for young people to connect, is now facing constant pressure following the rise of TikTok. Meta CEO Mark Zuckerberg in June noted that reels had become the largest contributor to engagement growth on Instagram, and with the broader consumer shift towards short-form video. This makes sense for Instagram to also move with the times, and align with what people wish to see.
Read More: Socialmediatoday
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