Gravy Analytics and Unacast announced an agreement to merge to create one of the largest location analytics platforms in the industry.
The merging of these companies will boost new product development and market expansion through data processing. This processing will help the organization quickly ramp up machine learning and AI investments using the self-service Insights platform, analytic APIs, and proprietary data processing technologies.
With this, Gravy and Unacast will improve service deliverability and support their clients with preferable customer data at scale.
Furthermore, the companies also aim to create a global location intelligence platform by aggregating analytics, AI, and machine learning with Gravy’s global data and processing technology to serve their customers better.
Read More: Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights
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