Google has released new video-specific capabilities to assist Ad Manager users. Programmatic Video Health Tools and Real-Time Video Reporting both have new capabilities that aim to use automation to swiftly provide insights and information.
Views created by programmatic video signals will reveal performance across multiple video platforms. The Video Ad Serving Template (VAST) errors insight cart, the second feature in the announcement, will assist with error reporting on lost ad requests. This automatic view will display the number of inventory issues caused by incorrect settings or faulty creativity.
“publishers with high programmatic inventory signal coverage see an average 25% revenue uplift compared to inventory with low programmatic inventory signal coverage,” according to Google.
Read More: Google launches video health tools to help publisher monetization
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