Google adds artificial intelligence into its primary search product aiming to create similar consumer excitement and engagement that Microsoft Corp’s (MSFT.O) generated, which is an update to rival search engine Bing.
On Wednesday, Google proposed a new version of its namesake engine as Search Generative Experience at its annual I/O conference in Mountain View, California. The revamped Google search experience ability will craft responses to open-ended queries while holding its recognizable list of links to the Web.
Read more: Google I/O 2023: Search king adds AI to respond to Microsoft challenge
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