At its annual user conference, DigitalWorld, Glassbox, a provider of digital experience analytics for online and mobile applications, unveiled the latest products on its Digital Experience Intelligence (DXI) platform.
Voice-of-Customer (VoC) and User Timelines are two new solutions targeted at humanizing the customer journey and delivering deeper insights to help clients satisfy the needs of their users by understanding the customer experience across their full lifecycle with their brand.
Key benefits of this innovation, according to Glassbox, include enhanced issue response, quantifying how issues highlighted through feedback effect all traffic, not just the few who leave reviews, finding growth potential, and experience-driven VoC.
Read More: https://martechseries.com/analytics/glassbox-expands-digital-experience-intelligence-offerings/
