Dstillery has partnered with Similarweb to improve its AI ad targeting. Similarweb, a digital data provider, has provided Dstillery with trusted website usage data to train its ID-free® solution.
By adding Similarweb’s dataset to its data stack, Dstillery has improved its overall predictive capabilities while providing an in-depth view of aggregated journeys throughout the internet. The AI-powered technology behind Dstillery’s solution is trained on web visitation patterns, learning consumer behavior insights that can be applied to ad targeting campaigns.
Also read: Enhancing Marketing with Contextual Targeting
The collaboration with Similarweb marks a significant milestone in Dstillery’s commitment to staying ahead of the evolving digital privacy landscape.
Read more: Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
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