Today, Amazon Web Services, Inc. (AWS), a company of Amazon.com, Inc. (NASDAQ: AMZN), announced the general availability of Amazon Nimble Studio, a new service that enables customers to set up a content production studio in a few hours rather than a few weeks, with an elasticity that gives them almost unlimited scale and access to on-demand rendering. With Amazon Nimble Studio, customers can quickly integrate and collaborate with artists from any part of the world into their team, then produce content faster and more cost effectively. Artists will have access to accelerated virtual workstations, high-speed storage, and scalable rendering across AWS’s global infrastructure so they can create content faster. There are no upfront fees or commitments to use Amazon Nimble Studio, and customers only pay for the underlying AWS services used. To get started,
To bring high-quality visual effects, animation and creative content to life, studios have hitherto relied on high-performance local workstations, connected to shared file storage systems, running on high-performance devices. low latency local networks. The increasingly intense consumer desire for premium content and experiences has led to increased demand for computation-intensive rendering of visual effects and animations. This ever-growing demand has led content production studios to over-provision their computing, networking, and storage infrastructures for peak capacity, which is typically expensive, difficult to manage, and difficult to maintain.
ladder. For example, a typical animated feature film now generates 730 terabytes of data and up to half a billion files, requiring over 150 million hours of base computation and the coordination of hundreds of artists and engineers . Consumer demand for more content has also forced studios to bring in talent from around the world, who need high-powered desktops, specialized software, as well as high-speed storage and networking. . All of these constraints can lead to production delays, increased expenses, and lost opportunities for content production studios. which requires more than 150 million hours of basic computing and the coordination of hundreds of artists and engineers. Consumer demand for more content has also forced studios to bring in talent from around the world, who need high-powered desktops, specialized software, as well as high-speed storage and networking.
All of these constraints can lead to production delays, increased expenses, and lost opportunities for content production studios. which requires more than 150 million hours of basic computing and the coordination of hundreds of artists and engineers. Consumer demand for more content has also forced studios to bring in talent from around the world, who need high-powered desktops, specialized software, as well as high-speed storage and networking. . All of these constraints can lead to production delays, increased expenses, and lost opportunities for content production studios.
With the help of Amazon Nimble Studio, customers can set up a new content production studio in just a few hours. Creators then get immediate access to high-performance workstations powered by Amazon Elastic Compute Cloud (EC2) G4dn instances with NVIDIA Graphical Processing Units (GPUs), shared file storage Amazon FSx and ultra-low latency streaming through the AWS Global Network. Amazon Nimble Studio gives content production studios the ability to start with as few resources as needed, increase those resources when rendering demand peaks, and scale back when projects are finished. Content production studios can integrate remote teams from around the world and give them access to the exact amount of high-performance infrastructure for as long as needed, all without having to purchase, configure and manage desktops, local file systems and low latency networking. Amazon Nimble Studio supports Windows and Linux operating systems so artists can work with their favorite third-party creative apps. Additionally, studios can take custom software applications and integrate them into Amazon Nimble Studio through Amazon Machine Images (AMI), ensuring seamless migration of infrastructure from the site to the cloud. Amazon Nimble Studio is AWS’s latest solution for customers working in the media and entertainment industries, and the platform adds to the AWS Thinkbox Deadline rendering management application, as a core capability supporting supports content production. Media and entertainment industry leaders like Discovery, Disney, EuroSport, Formula 1, FOX, HBO Max, Peacock and Weta Digital use AWS solutions tailored to their needs to help content creators, rights holders, producers and distributors to accelerate reinvention in five key areas of industry activity: content production, direct-to-consumer streaming and over-the-top (OTT) service, broadcast,
“Amazon Nimble Studio will change the way customers produce content using a cloud-based production pipeline,” said Kyle Roche, head of content production technology at AWS. “Today, studios are struggling to meet the ever-increasing demand for creative content, and this has resulted in an exponential increase in the computing power required to produce such content, accelerating the obsolescence of desktops and straining on-site storage and rendering capacities. We are therefore excited to announce Amazon Nimble Studio, a new transformational service for the creator community and designed for the cloud, which aims to make the production of the content consumers want to watch much faster, easier and cheaper. ”
Amazon Nimble Studio is available today in six AWS regions and local areas: Eastern United States (N. Virginia), Western United States (Oregon), Canada Region (Central), Europe Region ( London), Asia Pacific Region (Sydney) and Local United States (Los Angeles), with additional regional support to come.
Anjekumi connects gamers and enables them to play games anywhere in the world using next-generation devices. “Amazon Nimble Studio solves some key issues in our production pipeline and therefore allows us to focus on the creative end rather than the technical journey,” said Kurt Rauer, CEO of Anjekumi. “Our business is international and with Amazon Nimble Studio we are able to engage creators from all over the world without the hassle that usually entails. ”
California State University is a California public university system with 23 campuses. “As the largest public higher education system in the country, the California State University system prides itself on its innovative mindset in media and entertainment education, offering a rewarding option for a diverse student population primarily from minorities, ”said Dina Ibrahim, Executive Director of San Francisco State University. “AWS is a great partner because it shows us a way forward for our creative programs as we look to move more of our educational experience to the cloud in the near future. Solutions like Amazon Nimble Studio give our students easier and convenient access to the latest content creation technology tools, which allows them to be better positioned for career success. ”
Evil Eye Pictures is an Oscar and Emmy-winning animation, visual effects and design studio based in San Francisco, California. “We like to go beyond traditional technologies and embrace emerging technologies that enable innovative storytelling,” said Dan Rosen, co-founder and executive creative director at Evil Eye Pictures. “Adding Amazon Nimble Studio to our arsenal will make it easier for us to scale up and scale down our projects, as well as collaborate with top talent, wherever they are. ”
Shomen Productions is a virtual animation and visual effects studio that draws on a global talent pool to create branded content. “We are convinced that the future of production lies in dispersed teams and agile studios. Geographic access to a pool of ready-to-hire talent is no longer a barrier to creativity, ”said James Bennett, founder of Shomen Productions and director of visual effects and animation. “A production solution like Amazon Nimble Studio allows your team to scale production resources at will and collaborate effectively over great distances. It’s huge to have the opportunity to collaborate remotely with creators all over the world, as easily as if they were sitting next to you. We believe Amazon Nimble Studio will have as much of an impact on creative production as iTunes has had on the music industry. ”
Sinking Ship Entertainment is an Emmy-winning, Toronto-based production and new media company. “We have followed the development of Amazon Nimble Studio with great interest and look forward to adding it to our workflow,” said Shervin Shahidi, Director of Digital Transformation at Sinking Ship Entertainment. “The platform will bring dynamic elasticity to our capabilities and allow us to expand our talent pool to include artists from around the world. ”
Spire Animation Studios is a new animation studio specializing in feature films. “Spire Animation was created to enable world-class creative and technical talent to develop diverse, high-end animated entertainment for a global audience,” said Brad Lewis, Co-Founder and Creative Director of Spire Animation Studios. “By taking advantage of next-generation technologies like Amazon Nimble Studio and real-time game engines, we are reinventing the content production process, even if our artists are not all based in the same place. ”