Drizly announced a new brand direction and identity that expands its purpose from being an on-demand alcohol delivery platform to an e-commerce resource for any occasion, per information shared with Marketing Dive. The campaign places a strong emphasis on advertising Drizly as a gifting destination.
The brand’s redesigned identity, which includes an updated logo, typography, and color scheme, is showcased in a new campaign with 30- and 15-second spots for linear and connected TV. In addition, Drizly’s bear mascot now goes by the name Molly and has additional components across social media and audio platforms.
The update coincides with the holiday shopping season and comes shortly after the Uber-owned business increased its advertising capacity by including prominent ad placements in its gift-giving category.
Read More: Drizly rebrands to focus on gift-giving and e-commerce
For more such updates follow us on Google News TalkCMO News.
