DoubleVerify to expand its brand safety and suitability solution to allow advertisers to monitor and avoid MFA sites. DV also advances its MFA-driven challenges by empowering advertisers to identify and address them effectively.
DV has developed its MFA analysis process based on a unique combination of human and artificial intelligence-based auditing. With this release, brands can ensure their safety and suitability profile for measurement and monitoring through DV’s solution.
DV also allows the deepest level of analysis, thus preventing miscategorization and false positives of advertisements. In addition to this release, DV’s offering will be available in beta to all advertisers, evolving and advancing the solution during every development cycle.
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