The customer data provider, Arm Treasure Data has recently announced the launch of its new customer data platform (CDP) features. It includes customer journey orchestration tools, admin functions, and security options. Also, it has rolled out around 20 integration options – to activate marketing and ad campaigns across different available channels.
The tools will allow marketers with personalization options to meet the customer’s security needs and data privacy. With these, businesses can take advantage of the customer journey initiatives – as the marketing operations teams are expected to get more used to CDP data.