customer experiences - search results

While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...

The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...

Content marketing is a very key component of a well-structured marketing strategy, and will get more significant in time. With technological evolutions, content marketing...

Researches from PWC maintain that only 25 percent of consumers believe companies handle their personal information responsibly and only 15 percent think that data...

A study recently released by TOPO says that Account-based marketing (ABM) improves metrics on all fronts, but will now require a new set of...