Validity , the leading provider of email marketing and data quality solutions, has released version V of its flagship product DemandTools. This data quality tool enables organizations to market, sell, and support more effectively by facilitating ongoing maintenance of clean, accurate, and reliable data.
Problems in CRM software and practices were exposed last year, showing that there is a greater need for organizations to improve the collection and protection of their customer data.
A recent ITProPortal study has revealed that the pandemic increased data deterioration at an annualized rate of 37.5%, rendering customer data out of date. While this may seem like an isolated CRM problem, the reality is that bad data spreads rapidly throughout the organization, with far greater implications, often linked to lost revenue and a deterioration in brand reputation.
Version V of DemandTools reflects these challenges and enables organizations to evaluate their data in a way that is safe, easy to use, and adaptable to their needs. New capabilities include:
- On-board data quality assessment: The new built-in Assess module enables organizations to easily understand how strong or weak their data is, revealing where they should prioritize their time and resources to quickly fix any issues. Through continuous reporting, organizations will be able to better identify areas for improvement and make those changes before they negatively affect their customer relationships.
- Improved user experience: Version V of DemandTools introduces a more modern interface, including an intuitive grouping of functionality organized by issues that data quality teams are trying to solve, as well as Mac support. From more startup options to Single Sign-On (SSO) to an integrated scheduler, Validity has significantly improved the workflow of CRM administrators and automated the mundane processes that have traditionally bogged down their role.
- Greater adaptability: The modules complement each other, but work separately, ensuring that organizations can easily customize DemandTools to their needs. Long-time users will appreciate the new details such as cross-field comparisons, contact account merge capabilities, and the flexibility to compare fields for updates and inserts rather than using a unique identifier.
Also Read: Transforming B2B Marketing With AI-driven Intent Data
“DemandTools is one of the forerunners of database quality management. Since 2000, we have been helping organizations solve their most pressing data quality challenges, and we have not stopped working towards this goal. “says Chris Hyde, Senior Vice President and Global Head of Data Solutions for Validity.
“We continue to drive the industry forward and expand the capabilities of DemandTools to better support the changing needs of today’s CRM administrators who are stuck with outdated CRM software and sometimes have the feeling of being of service. CRM, instead of CRM serving them.
” With the release of DemandTools V, our customers now have access to all the tools and functionality they need to make data good and clean and serve as their main asset and competitive differentiator. ”
“I logged into DemandTools as an administrator prior to accessing the Salesforce login page, and I am delighted to see the investment Validity has made to relaunch this incredible tool,” says Gemma Blezard , Salesforce MVP and Co-CEO and Founder of the Architech Club.
“By reducing what-if scenarios, managing data in Salesforce, and using smart parameters, I have saved time spent on administrative matters, giving me the space I needed to make Salesforce relevant to my sales users, and confidence in the Data migration for my clients as I progressed through consulting. I love it. ”
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