Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released the Marketing Data Starter Pack, empowering even more brands to quickly collect, standardize and analyze the marketing performance of leading social and search platforms. The starter pack enables brands to synchronize critical marketing data automatically in Google Sheets, eliminating manual report downloads and data standardization.
“As brands become more data-driven, they encounter huge operational hurdles around data quality, availability and standardization,” said Rick O’Toole, co-founder, and CTO of Rockerbox. “Data consolidation is a huge problem solved by our platform for our current customers. Our Starter Pack eliminates these early operational challenges and frustrations brands face on their path to become more data-driven.”
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According to the Gartner 2020 Marketing Data and Analytics Survey of Senior Marketing Leaders, the top three impediments hindering an analytics team’s success are manual data preparation, an inability to connect data and analytics to business value, and challenges connecting analysis to insight.
The Rockerbox Marketing Data Starter Pack removes manual data preparation, simplifies analysis, and provides actionable insight with its out-of-the-box templates that help with goal setting, planning, and optimization. “It is our goal to simplify the biggest challenges brands encounter running a data-driven marketing organization. The Marketing Data Starter Pack is our latest innovation to help brands kick-start this process,” said O’Toole.
Brands using the Marketing Data Starter Pack have been able to save hours per day by eliminating the frustrating experience of pulling data manually from each buying platform’s interface. “Using the tools included in the starter pack made it simple to understand how our marketing was performing across all our channels,” said Arie Hefter, CMO of NOSHINKU. “As we continue to grow as an organization, we know the Rockerbox platform will be a scalable solution to build our marketing data team.”
To learn more about how Rockerbox can help accelerate your data-driven marketing efforts, visit Rockerbox and get started today.
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