Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, today debuts “Own It,” the company’s inaugural national advertising campaign, in collaboration with its two newly appointed agency partners: award-winning creative agency BBH USA, and decorated global media agency Mediahub.
The global media campaign will launch on March 14, 2022, in strategic markets in the U.S., UK, Germany, and Sweden. In conjunction with the launch of Own It, Pacaso is pleased to announce BBH USA and Mediahub as its creative and media agencies of record, respectively.
In partnership with creative agency BBH USA, the creative platform Own It was inspired by the emotional pull surrounding what it means to truly own something. Pacaso is a category-creating brand, giving people the opportunity to own a luxury second home for ⅛ the cost. The Own It campaign was filmed at some of Pacaso’s amazing properties and brings to life the spirit of Pacaso owners who are proud to own their second homes.
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“Own It is the intersection of our owners’ approach to life, as well as a summation of the modern and more sustainable approach to second home ownership that Pacaso provides,” said Pacaso CMO Whitney Curry. “Our inaugural campaign speaks to the Pacaso mission of making second home ownership possible and enjoyable for more people. Our partners, BBH USA and Mediahub, are perfectly positioned to help propel Pacaso’s brand growth.”
“We’re excited to kick off our AOR relationship with a breakthrough inaugural national campaign for Pacaso that is both aspirational, yet obtainable,” said Amani Duncan, CEO of BBH USA. “From our earliest meetings with Pacaso, we knew we had something special with the Own It creative platform.”
Pacaso generated nearly $300 million in revenue in 2021, the company’s first full year, and sold approximately 400 Pacaso units, among many other noteworthy brand milestones. The company plans to expand to more than 30 new second home destinations in 2022. To date, Pacaso operates in more than 35 top second home destinations in the U.S. and Europe.
“We love Pacaso’s brand mission and are thrilled to partner with them for this next phase of their growth,” said Sean Corcoran, U.S. CEO, Mediahub.
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