Google has certified Usercentrics‘ products Usercentrics CMP and Cookiebot CMP as CMP providers that publishers can use to serve ads in the European Economic Area or the United Kingdom.
Usercentrics, the leader in Consent Management Platforms (CMPs) is pleased to announce that Usercentrics CMP and Cookiebot CMP products are among the first in the world to be officially certified by Google with the latest requirements. of CMP for publishers. The new requirements are of great importance to publishers who use Google’s advertising products, such as Google AdSense, Ad Manager, or AdMob. In the coming months, these publishers are required to exclusively use Google’s certification for CMP.
“Companies that use Usercentrics products can rest assured that by working with us they will always be in compliance with changing privacy regulations. We make it easy to comply with regulations so companies can focus on their core activities, ” says Ibrahim Husseini, Head of Production and Technology at Usercentrics .
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Google’s new requirements for publishers
On May 16, Google announced plans for all publishers using Google AdSense, Ad Manager, or AdMob to use Google’s CMP certification when advertising in the European Economic Area or the United Kingdom.
Google’s primary goal with these requirements was to establish “a more unified and trusted approach to transparency and consent” and to create “a more privacy-conscious digital advertising ecosystem.”
Usercentrics products are on Google’s list of certified platforms
Usercentrics CMP and Cookiebot CMP products are on Google’s list of certified CMP products that successfully integrate with the IAB Europe TCF tool and support Google’s consent mode.
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