MGH, a full-service marketing and communications agency, today announced that it has been hired by Nestle Toll House Café by Chip – a network of franchised cafés serving Nestle® Toll House® desserts – to support in franchise development initiatives.
The agency will handle Nestle® Toll House® Café by Chip®’s digital and social advertising efforts across all channels, including Google, Facebook, Instagram, and LinkedIn, as well as a develop strategy and public relations campaigns to attract new franchisees.
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“MGH is thrilled to be working with a household name like Nestle® Toll House® Café by Chip® as it continues to grow the Nestle® Toll House® Café by Chip®’s brand,” commented MGH CEO Andy Malis. “Our knowledge in the digital and social space, coupled with our extensive restaurant franchise experience makes us a great partner to support their goals of franchise expansion and increased brand loyalty from new and existing customers.”
The Nestle® Toll House® tradition began back in 1939 at the Toll House Inn in Whitman, Massachusetts, where the Toll House® Cookie was born and quickly became a nation’s favorite. The very first Nestle® Toll House® Café by Chip® opened for business in August 2000, in Frisco, Texas and continues to grow across the U.S. and Puerto Rico.
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