MDC Partners Inc. (“MDC”) (NASDAQ: MDCA) announced today that it has expanded its global affiliate network with the addition of Enormous, one of India’s leading content, creative and digital marketing services companies. As the consumer sector in the Indian market experiences exponential growth, this partnership is a critical step in scaling the MDC global network footprint.
“An integrated, turnkey approach to scale has never been more important, especially as global economies pick up. Clients demand results, not siloes,” said Julia Hammond, President, MDC Global.
Launched earlier this year, the MDC affiliate program is designed to diversify the network’s offerings across geographies with the complementary capabilities that brands need to thrive in today’s global economy, including scaled media, scaled content, and connected commerce.
Through their partnership, Enormous and MDC will collaborate on market-level clients and global brands looking to connect with the Indian consumer.
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“MDC Partners is one of the greatest creative and digital networks in the world, with some of the most cutting-edge agencies being a part of it. It is, therefore, the start of an exciting journey for us at Enormous. We can look forward to the best in class creative and tech-stack to dip into, for better solutions for our clients. We now have the capability and a network support system for us to be able to handle some of the global brands in India as well,” says Ashish Khazanchi, CEO of Enormous.
The partnership with Enormous reinforces MDC’s bold growth strategy and mission to deliver clients the scaled creative performance they need. MDC recognizes an increased need for centralized strategies with culturally relevant, platform-specific executions – and the affiliate program delivers on this promise.
To date, MDC has established partnerships in the Middle East, Eastern Europe, Taiwan, Mainland China, Hong Kong and Russia, with the goal of 50 affiliates across the globe by the end of 2021.
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