FleishmanHillard today announced the latest hires or moves of top talent as part of the agency’s continued focus on strengthening its Global Creative, Strategy and Planning practice. Over the past two years, the agency has made significant investments in building its Creative, Strategy and Planning capability, including hiring talent from some of the creative industry’s top agencies.
“At FleishmanHillard, we believe that bold and courageous creative powers the work and contributes in a meaningful way to driving our business, the business of our clients and the career experiences of our people,” said Della Sweetman, chief business development officer and global Creative, Strategy and Planning lead. “We strive to be an agency where powerful ideas are coveted and celebrated. And, we are committed to the foundational need for creative expertise because we know creativity is a strategic lever for problem solving and crafting transformative outcomes.”
Also Read: Five Common ABM Mistakes B2B Marketers Must Avoid In 2022
New hires and moves within the Global Creative, Strategy and Planning team include:
- Joel Rodriguez is global executive creative director and partner, having worked at some of the top creative agencies in the industry including, most recently, McCann Worldgroup.
- Will Clarke joins FleishmanHillard as executive creative director and partner within the Global Creative and Planning team. Before joining the agency, Will was executive creative director and executive vice president at The Marketing Arm overseeing a creative team across its Chicago, Dallas, New York and Los Angeles markets.
- Kev O’Sullivan, global executive creative director, is transitioning from London to Southern California, where he’ll continue to serve as a global executive creative director and creative lead on one of the agency’s top clients.
- Scott Durday rejoins FleishmanHillard as a creative programming lead and partner in Southern California to support Creative and Planning in the market after time at other agencies, including Leo Burnett where he was director of creative strategy and programming.
- Evan Kearney joins the agency as senior vice president and partner on the Strategy and Planning team. Evan was most recently with Ogilvy where he was global executive group strategy director.
- Geraldine (Geri) Szabo joins FleishmanHillard as a senior vice president on the Strategy and Planning team. Geri’s experiences include Wieden+Kennedy, R/GA, Lopez Negrete and Macias before making the switch.
- Purvi Naik joins as a vice president and creative director, Health & Life Sciences, from Havas.
- James Sansoterra also joins as a vice president and creative director, Health & Life Sciences. He was previously head of design, building the creative resources at MSL.
- Depali (Dee) O’Connell takes on the newly created role of managing director of Creative and Planning in the UK office.
- Ellie Tuck joins the UK office as creative director, coming from Teneo.
- Ahalya Moxon, formerly with Teneo, will join the UK office as associate creative director in April.
- Dominic Payling joins the UK office as director and head of Planning for the market. Dominic was previously with MSL Group.
- Catherine (Cat) Mersereau onboards with the Strategy and Planning team as a junior planner after a successful FleishmanHillard Diversity Fellowship.
FleishmanHillard has moved Creative and Planning to the center of its business strategy, not only hiring some of the top talent in the business, but launching extensive creative programming throughout the agency to inspire creativity and drive transformative impact for its clients.
Through the agency’s “Bend the World” creative ambition and systematized scale, the agency has articulated a distinct creative point of view and lens through which it can define, develop, deliver and measure creativity.
“Bend the World gives us creative benchmarks and a clear vision of us at our best,” said Sweetman.
FleishmanHillard’s quarterly and annual Bend the World Awards internal showcase evaluates the agency’s best creative to continuously raise the bar for great work that drives its clients’ businesses forward.
In 2022, the agency is building out its global Creative studios network by bringing together studio, content and production teams and concept creatives to deliver fully integrated marketing communication campaigns at scale.
For more such updates follow us on Google News TalkCMO News.
