Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Discord has selected Qualtrics BrandXM.

BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise. To learn more, visit www.qualtrics.com/brand-experience/.