Facebook Announces New Live-Stream Shopping Events

Facebook Announces New Live-Stream Shopping Events-01

Facebook is putting more efforts around its evolving e-commerce push with the launch of “Live Shopping Fridays” series. With this, the platform will host live-streamed shopping experiences, in partnership with selected online retailers – where users will be invited to view and ask questions about products while making purchases, all in-stream.

As explained by the social media giant, “Starting this week and every Friday through July 16, enjoy shoppable live videos from beauty and fashion brands. For shoppers, this means you can discover the latest products from your favorite brands and ask questions about size, fit and tips in real time.”

For brands, this initiative by Facebook can help building better relationships with customer with entertaining content and fast queries resolving.

Source: SocialMediaToday

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