DigitalReef, the global technology company, launches today, 6/17, establishing itself as a large-scale, integrated mobile advertising and marketing platform. DigitalReef is formed by the merger of five industry-leading companies: Flowsense, Imagination Unwired, IMOX, Lemmonet and MobTarget.
Initially, DigitalReef spans a total network of over 300 million registered users, collects 3.3 billion monthly impressions and reaches approximately 70% of mobile device users in Latin America.
DigitalReef’s suite of services and products provides a complete, end-to-end solution for brands, marketers and developers looking for exposure on one of the world’s largest mobile-facing advertising platforms.
With its broad product portfolio, ranging from virtual preloads to app recommendations and premium and native Latin American inventory , it offers advertisers a wide variety of ways to benefit from its large and growing network of strategic partners. In addition, DigitalReef’s customer service expertise makes it simple for professionals to use this highly differentiated advertising channel.
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DigitalReef works with global operators, mobile device manufacturers and application developers to acquire inventories and positions its native digital network with brands and agencies around the world, delivering significant ROI.
Using advanced artificial intelligence capabilities in its vast data repository, it offers advertisers advanced audience segmentation, with detailed user group singularization, to generate high-impact, high-return results.
DigitalReef’s broad reach in Latin America makes it an ideal channel for global advertisers and brands looking to enter this dynamic and growing market. According to an eMarketer report, mobile advertising spending in the region is expected to grow at a compound annual rate of 19%, from $4.4 billion in 2017 to $10.5 billion in 2023.
DigitalReef’s customer list includes: Amazon, B2W, Bradesco, Heineken, Samsung, Starbucks, Uber, among others, in addition to LATAM’s largest local and regional telephone operators.
At launch, DigitalReef is composed of:
- FLOWSENSE: A specialized app engagement platform that helps large companies increase activation, retention, engagement and revenue conversion in their apps;
- IMAGINATION UNWIRED: A primary data platform and technology that delivers high-converting marketing and advertising solutions;
- IMOX: A fully integrated platform for devices that provide value-added services, business intelligence and communication tools for operators, retailers and mobile device manufacturers;
- LEMMONET: Helps advertisers acquire and engage users on a large scale through proprietary multi-channel technologies;
- MOBTARGET: Offers exclusive mobile advertising solutions for brands and agencies.
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Takes the leadership of DigitalReef as CEO, Maurizio Angelone , a 20-year veteran of the mobile technology industry, with deep experience in Latin America and other growing global markets.
Most recently, he served as vice president for the Americas region at HMD Global/Nokia, and helped HMD/Nokia establish its newly launched smartphone business unit in North and Latin America. Angelone has held senior positions at Motorola and Lenovo and was also one of the founders of Imagination Unwired, one of the companies that make up DigitalReef.
“At DigitalReef, our mission is to enable every mobile industry player to connect with consumers more effectively and meaningfully. We are building a foundation to continually increase our complete offerings through new services and partnerships,” said Maurizio Angelone , CEO of DigitalReef. “The company’s value proposition is particularly strong in Latin America, where we now have a combined mobile presence that is among the largest in the region.”
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