Amsive, a leading data-centric, omnichannel marketing agency, announced today it has completed the acquisition of iFuel Interactive, a full-service advertising and web development agency located in New York. iFuel Interactive will be joining Amsive’s digital arm, Amsive Digital, adding deeper traditional and digital creative capabilities, media planning expertise and robust eCommerce web development services.
“We’re excited about this continuing investment to deepen our development, creative, and digital production services for our clients as the direct-to-consumer market grows,” said Mike Coppola, President of Amsive. “The iFuel team has a strong track record of developing and executing impactful concepts that deliver superior results.”
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Kristina Tucker, Managing Partner of iFuel Interactive, said, “Our agency could not be more excited to fuse iFuel Interactive’s branding and technology expertise with Amsive’s impressive portfolio of capabilities. We simply could not have asked for a better fit than Amsive’s team of marketing experts and unwavering people-first culture.”
Amsive, backed by H.I.G. Capital, has brought together leaders in data intelligence, creative services, and digital marketing through a series of strategic acquisitions, providing a unified service offering to drive customer acquisition and engagement.
“We are thrilled to support this strategic investment”, said Ryan Kaplan, Managing Director of H.I.G. Capital, “iFuel extends Amsive’s performance-focused services and continues a track record of adding best-of-breed agencies to its data-driven mission.”
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