365 Retail Markets (“365”), a leading provider of self-service commerce technology to the foodservice industry, today announced its acquisition of Sentry, an Australia-based vending management software (VMS) company.
Sentry is a complete vending machine and micromarket management platform that includes a full-featured web application as well as a driver and inventory management mobile app. Designed to enhance the capability of vending and micromarket businesses, Sentry’s robust capability will complement 365’s existing product offerings well. Its most notable features include intuitive planograms and optimized merchandising, routing, market maintenance and picking systems—all supported by a complete back-office system. The deal will add value to the company’s expanding suite of consumer-centric solutions.
Also Read: Building and Scaling an Efficient and Successful Marketing Team
“Sentry is a perfect fit within our long-term strategy of turning the data from our vast point of sale fleet into actionable insights for our global customer base of over 2,000 operators,” said 365 Retail Markets CEO, Joe Hessling. “We will continue to invest in VMS and other data related technologies as the demand for self-service technology continues to rapidly expand. I would like to thank the teams at Sentry, 365 and our lead investor Providence Equity for their assistance in making this transaction a success. We intend to begin offering a 365 VMS product to the field within the summer of 2022.”
The acquisition empowers Sentry to realize its full potential while contributing to 365’s growth plans and larger product portfolio. 365 Retail markets will assume full ownership beginning May 6, 2022, thereby providing Sentry investors with an exit.
Koley Jessen P.C., L.L.O. acted as the U.S. legal advisor on the acquisition. The Koley Jessen team was led by Eric Oxley and Comran Sharif.
For more such updates follow us on Google News TalkCMO News.
