CMOs’ and CSOs’ Playbook to Secure Sensitive Customer Data


    The global data sphere is evolving into a complex ecosystem with various threats on the prowl to steal sensitive customer data. Regulatory bodies like the GDPR, CCPA and other legislations globally are strengthening their policies to protect the consumers’ right to privacy.

    Moreover, consumers today are becoming more aware of their rights and expect organizations to keep their data secure. Even the smallest customer data breach incident can have a devastating impact on the business flow and legal charges and hamper the brand image negatively. CMOs and CISOs should work cohesively to secure their sensitive customer data from various threats to avoid legal implications and prioritize customers’ right to privacy. Here are a few ways that RevOps and SecOps teams can leverage to protect their client data:

    Also Read: Three Methods of Using Voice of Customer Data in B2B Marketing

    Gather essential data

    CMOs should consider focusing on gathering data that is essential to their marketing efforts. It is one of the most effective ways to reduce external data value and enhance consumers’ confidence. Organizations that are able to decrease the external value of the data enable them to keep the data secure from breaches because low-value data does not generate revenues and hence becomes less vulnerable to data threats and risks. The more diverse types of data are gathered to make it more valuable and lucrative for cybercriminals. Gathering only essential data helps organizations to develop transparent customer relationships and helps them to trust the brand. Highly detailed marketing lead forms can make customers think twice before sharing their sensitive data. CMOs should consider evaluating their entire business operations to determine which data is required for the RevOps. Marketing teams should regularly analyze which data type they collect and what will be the repercussions on the organization if they stop collecting the data. Enterprises need to have regular audit procedures because data can become obsolete with time.

    Restrict access to sensitive data

    Even though data democratization is gaining popularity but it is not necessary for everybody in the RevOps needs to have access to all the data sets. Moreover,

    one of the most significant risks to sensitive customer data today is internal threats. CISOs should consider restricting access to data to minimize vulnerabilities.

    Every access point wherein users physically log into a data analytics tool can be a potential risk. Even if one user has a weak and less secure password in the business network exposes the entire IT infrastructure to various brute force attacks. CISOs should consider enforcing stringent access management policies to minimize the risks of internal data abuse.

    Also Read: Strategies to Evaluate Customer Data Maturity

    Reduce the data silos

    Data silos will not only hinder the efficiency of the data analysis but will also expose the data sets to multiple vulnerabilities. Organizations that do not have centralized data management policies will have multiple gaps in their data management processes. Data stored at different unauthorized and unsecured servers will increase its vulnerabilities and make it challenging to monitor. Organizations with inefficient data monitoring processes have a higher risk of being exposed to breaches. Business leaders need to set effective data management and governance policies through a centralized system to ensure that customer data is secured.

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