Companies are now fast adopting the boon that is automation, to reduce unnecessary manpower especially for repetitive tasks, and save for more critical skills.

With the costs of running business going higher every day, enterprises are constantly looking for ways and means to provide better solutions at a lesser cost. At the same time, compromise on quality is not an option. This has been one of the drivers for technology disruption, higher efficiency, and robust systems in cost-efficient ways! Companies are now fast adopting the boon that is automation to reduce unnecessary manpower, especially for repetitive tasks, and save for more critical skills. Saving on costs and still providing efficient and high-quality solutions also pave the way for companies to go the path of business expansion.

Here are some of the top ways automation can help expand businesses.

  1. Improve customer experience with automated interactions

A Microsoft report titled ‘State of Global Customer Service,’ states that as far as brand loyalty is concerned, 96% of consumers worldwide believe that customer experience is a major determining factor. Automated customer service solutions allow the business to improve their customers’ experiences by creating customer-centric processes vastly.

Chatbots and voice bots are some of the primary tools used for automated customer services. These tools not only reduce manual work and cost involved but also offer quicker responses leading to better customer satisfaction. Chatbots use features such as contextualization, intense identification, and empathetic responses that help to provide customers with secure, simple, and quick answers.

  1. Predict campaign performance using AI

It is essential to have an active and meaningful engagement with existing and potential customers. Designing marketing campaigns becomes much easier with the help of predictive analysis. It can be used to choose the right image for an ad campaign or for selecting the target demographic for your sponsored posts. Businesses can also predict how a specific campaign or brand image will perform.

  1. Integrating social media channels is the key to brand awareness

Social media users are multiplying by the day, and the number will only increase by 2021. As per the latest numbers from Statista, 3.1 billion people are expected to use social media by 2021. Brands are therefore tapping all the popular social media platforms to increase brand outreach and generate leads.

About 2 million advertisers use Stories across Instagram, Facebook Messenger, and Facebook, according to Facebook COO, Sheryl Sandberg. However, it is not easy to maintain a social media presence on all platforms. Businesses can use several tools to automate social media management.

  1. Increase Sales with Data-Driven Email Marketing

One of the most effective ways in which brands can engage with customers is personalized marketing. Instead of sending bulk emails to customers, businesses should send personalized emails that mention a list of offers and services targeted for each customer. However, sending customized emails to all customers manually will be time-consuming and not economical. With the help of AI-based data-driven email marketing, sending personalized emails to customers can be done seamlessly.

Moreover, data-driven email marketing optimizes the content and boosts not only open email rates but also click-through rates and delivery rates.

Automation may just be the solution for businesses to expand and develop their business.