Research firm Forrester has released a series of reports highlighting the trends for B2B consumers in 2020 which indicate that new-age marketers will adopt widespread use of modern online marketplaces. It will also move towards a more flexible digital commerce and marketing operations.
Research firm Forrester has released a series of reports highlighting the trends for B2B consumers in 2020. The report indicates that new-age marketers will adopt widespread use of modern online marketplaces. It will also move towards a more flexible digital commerce and marketing operations.
Online B2B buyers will have an array of options to choose from while making purchases as there are newer types of digital marketplaces and broader use of API-driven flexible ecommerce systems, added the report titled “Predictions: B2B Commerce and Marketplaces.”
In 2020, buyers will have more options, thanks to the rise in mobile apps, kiosks, and other marketplaces. At the same time, the report added that several sections of B2B commerce would remain untouched by digital while others have and reached a digitally advanced state.
B2B companies will come up with new ways to enhance their overall operations, the research firm said in a complimentary report titled, “Predictions 2020: Digital Business”. In 2020, B2B commerce is projected to become a driver for profits. More and more companies will work towards deploying connectivity technology such as AI and APIs to discover new opportunities for operational improvement.
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Automation technologies’ marketing is expected to multiply further in 2020. Soon a marketplace approach will be one of the primary requirements of the companies from their tech providers.
In another complementary report titled, “Predictions 2020: B2B Marketing and Sales,” the research firm says to improve their reach towards customers; B2B marketers will widen their use of data management tools such as AI and ML. According to Forrester, 62% of B2B marketing decision-makers worldwide are looking forward to furthering their investment in data management in 2019.
