Peloton plans to rebrand, hoping to help with company growth with a major ad campaign and a new app subscription announcement. Peloton seeks to reposition its position in the market and shed longtime insights about its target audience.
The new rebranding is the rollout of the new Peloton App Free, a new cost-free app subscription option offering 50 classes across 12 exercise disciplines. The brand also debuted two additional subscription tiers within the Peloton App Free. It provides up to $12.99 monthly or $129 annually. The brand is also launching a new content feature called Peloton Gym.
Read More: Peloton unveils ‘critical’ brand relaunch, as the struggling company eyes growth
For more such updates follow us on Google News TalkCMO News.
