Scriba PR launches MdaaS ‘Marketing Director as a Service,’ representing the company’s ability to become a bolt-on comms department for clients’ businesses. It will help the team plans and partially or entirely execute clients’ marketing strategies, including managing budgets and C-suite reporting. Scriba will pull its partner network for a new third party as required. Several clients are already using Scriba’s MDaaS support.
The MDaaS launch corresponds with some other changes at Scriba. Account director Grace Lenihan, a strategic marketer, says the service will boost the team’s senior skill set and ability to cultivate multichannel communications plans.
Read More: Scriba PR launches MDaaS – that’s ‘Marketing Director as a Service’ – offer
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