Twitter is changing its brand policy. All businesses in the United States, the United Kingdom, Canada, and Australia can now add a new ‘Location Spotlight’ module to their account, which contains location information, business hours, and alternative contact options.
The social media giant has added the Spotlight module to the Twitter for Business page, which contains a variety of additional business information pieces in a distinct section underneath the primary profile information. The module is part of Twitter’s Professional Profiles feature, which is free to use for all businesses within the app.
After early testing of the option began in April of last year, with chosen brands participating in the beta program, Twitter has been quietly expanding its Professional Profile options.
