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Companies can improve their impressions, clicks, lead generation, and conversion rates from their PPC Ad Campaigns by creating audience personas. To overcome Pay-Per-Click (PPC)...

A robust marketing strategy allows marketers to target well-defined audiences with relevant content, creating more opportunities to sell the brand and services. However, this...

The B2B market has evolved tremendously, and businesses need to adapt to the changing needs of customers to create a positive brand image and...

Cloud technology has become essential for CIOs to develop new revenue streams, as they can now lead by having rock-solid cloud strategies and prep...

Marketing intent data provides businesses insights about an individual's online search and browsing activity. These insights will help businesses understand the topics of interest,...

The focus of marketing has shifted away from innovation and toward data-driven optimization, but its core values of creativity and connection should remain unchanged. The...

An effective website Conversion Rate Optimization (CRO) will allow businesses to utilize the traffic and leads, helping them to propel the brand toward long-term...

"What do customers want from a brand?" Focusing on the customers’ demand is one of the most vital factors for a successful business. CMOs...

Marketers must change their ad strategies from conventional volume-based tactics to higher-yield, targeted efforts as a result of limited resources and increased scrutiny of...

Effective customer service is the essential factor that drives business to success. This incurs customers' perceptions of the company's products, services, and capabilities. Effective customer...