Triller and SeaChange International, a publicly traded video delivery software company, have entered into a reorganization expected to close in the first quarter of 2022.
The consolidated companies will be known as TrillerVerz Corp, which will focus on enhancing its advertising and marketing capabilities by expanding its access to cable, satellite and OTT media to easily reach the desired Gen Z market.
The Triller video sharing app drives more than 750 million user interactions per month, showing a double user engagement from the previous year and a 5.3-fold increase in the number of paid users, per release. The merger represents a business opportunity for social media platforms that include video content, creators, advertising and marketing as evidenced by the significant growth of TikTok over the past two years.
Read More: marketingdive
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